INVESTOR PLACE - Aug 25 - With Fitbit up 4% and trading around the $40 level, investors might be worried that they’ve missed their opportune moment to get FIT.The company is a dominant first-mover in the rapidly growing wearables market. Some figures put Fitbit’s share of the wearable fitness product category at 85%, and with the market expected to triple in size by 2018, Fitbit is poised to be a huge winner. Although there were concerns after the most recent quarter over Fitbit’s margins, the company’s 48% gross margin is higher than even the almighty Apple’s. Plus, Revenue jumped 250% in the second quarter, as earnings roared 130% higher, so margins definitely haven’t been a problem.
by John Divine
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