USA TODAY - Jun 9 - "This is all about bringing superpowers to the people, both at work and at home," says AWE founder Ori Inbar, noting a recent Digi-Capital report predicting AR/VR will hit $150B in revenue by 2020, with AR dominating 80% of the market. "I believe 2016 will be the year of shakeups and mergers." While high prices and limited uses still keep much of AR/VR at the fringes of the mainstream, AWE makes clear that strong enterprise demand for such technology will eventually lead to its mass consumer adoption.
Alive Studios Brings AR To Early Literacy Curriculum
PR WEB - Jun 10 - Alive Studios is on a mission to equip educators with engaging solutions that help young learners become proficient in reading and math by 3rd grade. The company has developed a full-year, supplemental curriculum for both reading and math utilizing AR. Each curriculum is aligned to Common Core State Standards for Kindergarten and are currently being introduced through sales channels and trade shows within the education market.
Mobile AR Market In China To Grow At A CAGR Of 109.74%
DIGITAL JOURNAL - May 13 - Market Research Reports, Inc. has announced the addition of “Mobile Augmented Reality Market in China 2015-2019” research report. Key players in Mobile Augmented Reality Market in China 2015-2019: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude and Zappar.
DAQRI Acquires AR Software Pioneer ARToolworks
BUSINESS WIRE - May 13 - DAQRI, already a leader in 4D hardware and software, will make all of the features of ARToolKit’s commercially licensed Pro version, such as the markerless, natural feature tracking libraries, iOS, Android and Unity versions, available free and open source under a LGPL v.3 License. This includes a commitment to expand ARToolKit, with DAQRI’s state-of-the-art industrial and mobile tracking technologies.
GogglePal Brings AR To The Slopes
PR NEWSWIRE - Apr 28 - Silicon Valley-based AR Devices unveils the next generation of wearable technology for skiers and snowboarders. The small and lightweight GogglePal magnetically attaches to the lower corner of a user's goggle lens allowing them to track speed, vertical, calories burned, time, location and direction, all in real-time.
AR Will Take Off In 5 years
CBR - Apr 29 - Though today it is virtually unused. Despite a lack of market traction App revenues from AR technology in the enterprise will see a tenfold increase by 2019 according to one prediction. Current revenues of $247m 2014 will increase to $2.4bn in the next 4-5 years.
by Alexander Sword
See full article at Computer Business Review
Microsoft Shows HoloLens’ AR Is No Gimmick
WIRED - Apr 29 - When HoloLens debuted in January, the use cases Microsoft proffered were largely domestic, but the device’s true promise lies in schools, offices, labs, and all of the other professional settings that need better toys to help improve lives.You can start with the partners Microsoft already has lined up; for every consumer-focused Disney there’s a NASA, Autodesk, Sketchfab, and more.
AR Glasses Are Coming To The Battlefield
POPULAR SCIENCE - Apr 22 - The Office of Naval Research is working on an ongoing AR Glasses project; allowing Marines to keep their gaze on the battlefield, increasing what the military calls "situational awareness." And they can also facilitate commands and information between ordinary soldiers. The ONR glasses allow SIGINT soldiers to monitor a variety of enemy waveforms, indicating Internet traffic, 2G/SMS, VHF/push-to-talk radio systems, and satellite communications.
Hi-Tech Goggles Bring AR To The Slopes
SPORT TECHIE - Apr 22 - Tel Aviv, Israel based RideOn augmented goggles ($519) transform and enhance time on the slopes. Users are able to access maps, locate food and entertainment, and set up an obstacle course to ride through, earning points on the way.
by Kathleen Julien
See full article at Sport Techie
Mini Teases AR Eyewear For Drivers
GIZMAG - Apr 15 - Called Mini Augmented Vision, the smart glasses project information in front of you relevant to your drive. Information appears in your field of vision, but in such a way that it doesn’t obstruct your view of the road.
by Emily Price
See full article at Gizmag
USPS Eyes AR Glasses To Save Money, Improve Efficiency
FIERCE WIRELESS - Apr 9 - An April 6 USPS OIG report identifies 10 specific ways in which the Postal Service could apply AR in its operations, including for more accurate spatial information when placing equipment in a plant, guiding letter carriers to pack trucks in a more efficient manner and providing driving instructions to improve safety and avoid traffic congestion.
InfinityAR Gets $5M To Go To Japan
GEEKTIME - Apr 8 - InfinityAR allows people to interact with augmented content in their physical surroundings. Using a device with two cameras, InfinityAR’s technology will map the 3D environment and project 3D holograms as if they were a part of the real world.
Barclays Invests Further GBP 1.5M Into Blippar AR
GROWTH BUSINESS - Apr 1 - The move is designed to ease the pressures placed on the business's cashflow by large clients' pay structures. The mobile image recognition software company services large global businesses including Nestle, Kraft and Coca-Cola.
ARWatch iPhone App To Try On The Apple Watch
BGR - Mar 25 - Developers at the Belgian IT firm Underside have created a free iPhone app that allows users to see how the Apple Watch will look on their wrist using augmented reality.
Vuzix IWear 720 VR Headset Comes With Headphones
SLASH GEAR - Mar 5 - IWear 720 has its own headphones on the sides and a battery, making the device more independent. It works with any device that has an HDMI output, whether it be 2D or 3D video, whether it be a PC, a console, or even a mobile device. Optional 3D AR cameras to make it useful for augmented reality scenarios. Vuzix announced that it is taking part in the Open Source Virtual Reality alliance.
by JC Torres
See full article at SlashGear
Israelis Create AR Goggles For Snowboarders & Skiers
SHALOM LIFE - Feb 25 - A Tel Aviv-based company, RideOn, has already raised $95K on an Indiegogo campaign that was aimed at raising $75K by March 21st. The goggles have "a see-through display that projects AR layers and features on the snow as if they’re floating 15 feet in front of you."
by Daniel Koren
See full article at Shalom Life
Magic Leap CEO: AR Will Make Phone Screens Obsolete
NY DAILY NEWS - Feb 25 - Abovitz shared his vision of a future where his company's technology—which is focused on using augmented reality to enhance the real world by creating virtual 3-D objects—will make users leave behind smartphones and transition into using AR headsets.
Iron Man-style Seer AR Helmet
WAREABLE - Feb 23 - This crowdfunded AR headset makes no apology for its future geek form. Instead, it's all about Iron Man-style immersion with a 100 degree field of view, something that just isn't possible with the 'smartglasses' form factor. Seer is powered by any smartphone, and using a series of mirrors, similar to the system used in fighter pilot helmets, it overlays heads-up info onto the plastic visor.
Sony's $840 Augmented Reality Glasses
ENGADGET - Feb 17 - The SmartEyeGlass SED-E1 Developer Edition previewed a few months ago is coming to 10 countries in March. Sony is using "holographic waveguide technology" in 3mm AR lenses to put information directly in the wearer's eyeline.
Sulon Cortex Augmented And Virtual Reality
GIZMAG - Jan 7 - A bulb-like structure on the back of the headset houses multiple sensors that can map your surroundings. The headset can detect details about your environment – including how far away walls are and what other objects lie in between – and incorporate them into the virtual/augmented world that you see on its display.
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CEO Interviews
- Q&A With Linden Tibbets, CEO Of IFTTT, 2nd part
- Q&A With Linden Tibbets, CEO Of IFTTT, 1st part
- Q&A With Mark Gainey, CEO Of Strava
- Q&A With Niina Venho, CEO Of Moodmetric
- Q&A With Chaotic Moon Studios
- Q&A With Benjamin Hubert, Founder Of Layer
- Neuro-marketing Primer Part 2
- Neuro-marketing Primer Part 1
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