TECH CRUNCH – May 12 – Apple's $3.2B acquisition of Beats, should the deal go through, continues the huge investment trend in wearables. Facebook recently acquired Oculus for $2B. VC's have invested over $1.1B in wearables, not including money spent by Carlyle or Rizvi Traverse, which recently invested in Jawbone.
by Jonathan Shieber
See full article at Tech Crinch
THE VERGE – May 12 – The true motive behind Apple's interest in Beats may turn out to be wearables. In a recent survey, 46% of teens would like to purchase Beats headphones, while only 17% were interested in a $350 Apple iWatch. The marketing and design experience Beats brings may help Apple develop fashionable luxury wearables that consumers will pay a premium to own.
by Sean Hollister
See full article at The Verge
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