Target To Offer Fitbits To 335K Employees

BLOOMBERG - Sep 15 - The deal is one of Fitbit’s largest corporate accounts yet. While corporate services generate less than 10% of Fitbit’s revenue, it’s “one of the fastest-growing parts of the business,” CEO James Park said in an interview. Fitbit offers employers a dashboard where they can see an employee’s activity data, such as steps taken in a day. It also helps companies organize competitions and incentives to get workers moving.