Designers Add Pizzazz To Smartwatches

ASSOCIATED PRESS - Jan 18 - Efforts to make wearable technology more fashionable are intriguing, but companies will still need to convince consumers they need yet another device, says Jorge Aguilar at the brand-consulting firm Landor Associates. Apple is one of the few companies that might pull it off, he says, but even the iPad and iPhone maker still needs to make the case for yet another screen.

by Anick Jesdanun
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