WAI - Oct 24 - Here are the top things I learned at Wearable World's Glazed Conference in London this week.
- Pebble isn't worried about Apple iWatch. Pebble will occupy the low-end. In Sams Club for $95
- Successful wearable entrepreneurs are empathetic and oriented towards serving humanity.
- The best wearables truly extend basic human capability.
- Google as a company is not emotionally empathetic which is why they've had a problem with Glass.
- Jobs didn't want apps on the phone and didn't like mobile video. He wasn't right about everything.
- Wearables – is it merely a transition industry towards embedables/sub-cutanous computers?
- Apple will spend 100x more than all the other wearable companies combined in their first year
- Shenzhen is an awesome area for prototyping and manufacturing!
- In Shenzhen many products are started with $25k capital and then they start their pre-selling phase 6 to 12 months before their crowdfunding and manufacture. Go to Shenzhen early.
- Using the phone while wearing a Skully helmet is ok. Its been shown that using the phone while riding actually activates the brain more so riders are more aware of their surroundings.
- The best wearable tech will be invisible wearable tech. Unseen.
- Intel is building the Edison platform to help smaller wearables innovators. Right now its good for lite IoT and larger wearables. Intel is developing more SoCs for smaller products.
- You should realise and consider the emotional value of wearables! i.e. women hearing the heartbeat of their baby using Bellabeat.
- See this “make it wearable” Intel program!
- The fashion industry stands at $3.7 trillion USD a year and is growing 5% a year! Wearables need to be fashionable.
- Most people don't know that Nest makes their money from selling power data to power companies.
- We need to relieve people from information overload, not add to it. Information nausea! We need to save people time.
- Swiss watch manufacturers are safe. Noone is occupying the digital high end space. Digital watches will suffer from rapid obsolescense. They're not something that will be handed down in family.
- To design a great wearable consider 'would you go on a date with that wearable?'
- Wearables are 'living services' and need to have some of the qualities of good relationships.
- It's so important to stick prototypes onto people and observe how they use them.
- The Minority Report computer interface will never happen. Although its inventor might disagree (see TED video from 7 mins). Tom Cruise got tired holding arms up operating it. It's exhausting. Same with Leap Motion.
- Because of information overload we've become a different kind of human. We're becoming more uninteresting and uninterested. We're hooked on the dopamine response to new information. There's an atrophy of the mind-body connection. We're in trouble. There's a loss of deep focus and creative thought.
- We've been dematerializing for the last few years. Losing CD's for mp3's, downloading things, consolidating devices. And yet here we are introducing more devices in the form of a multitude of wearables. The trend is reversing.
- The London College of Fashion has prototyping and manufacturing rooms waiting for more creators.
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