MMA Adds Wearables Category To Smarties Awards

ADWEEK – June 25 – The Mobile Marketing Association has added a wearables category to its Smarties Awards. Wearables will be grouped under devices including appliances, cars, smartwatches, bands, bracelets, glasses or other objects that snap or clip on to a consumer. Submissions will be judged based on how it interacts and connects with other devices. MMA is accepting Smarties submissions through June 30, with the ceremony held in October.

by Lauren Johnson
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