FAST COMPANY - Mar 23 - When Fitbit’s fitness trackers were a year late to ship, they still managed to debut to excitement instead of angry customers and bad publicity. The company built a loyal pre-purchase crowd, and used its blog to explain the intricacies involved in creating a high-quality product. “If you look at Kickstarter now, many are following that model,” says Eric Friedman, co-founder and CTO of Fitbit. “They’re late to ship, but posting pictures of the founders in the factories, learning what’s going on.” In the early years Friedman and Fitbit Co-Founder and CEO James Park ran production themselves, which was a “great, hands-on lesson,” Friedman says. "You learn more from complications and what went wrong. By gaining knowledge, you can also engage with experts in the field."
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