The 'Internet Of Things' Will Reshape Advertising Agencies

MOBILE MARKETING DAILY - Mar 24 - Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. Having all this technology and data may seem like a great thing for an advertiser, but it's not so easy to act on it at the moment. Wearable devices are more or less coalescing around their own proprietary ecosystems. They are not yet open to third-party app developers. So at the moment, if you want to play in this space as an advertiser, you’ll need to invest in one-off partnerships or create your own connected device ecosystem. The bar for an advertisement in the world of the IoT will be much higher than it is today. Advertisers will have to stop making ads, and move toward designing services that create consumer value on behalf of their brands.

by Justin Smith
See full article at Media Post