Fitness Trackers Are Headed The Way Of Digital Cameras

MOBI HEALTH NEWS - Mar 20 - More and more fitness devices are flooding the market, but Jason Jacobs, CEO of RunKeeper, thinks they are on a “road to nowhere.” "There’s less and less differentiation and more and more players in the market” he said. “So we’re focused on being the software that powers the fitness component of phones and wearables. While we still plan to integrate with the third party inputs, we don’t think the standalone fitness devices are the vehicle that is going to take this stuff to the mass market. We think it’s going to be the phone.”

by Jonah Comstock
See full article at Mobi Health News