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Beacons Land In UK Shopping Centre For First Time

Ibeacons come to the uk storesITPRO PORTAL - Mar 14 - Beacon technology has been rolled out to a UK shopping centre. It will allow stores to detect customer behaviour and deliver targeted ads to mobile phones. The system works by first requiring users to download and install the white-label ‘SmartRewards’ app before turning on the smartphone’s Bluetooth connection. When entering the shopping centre, low energy transmitters detect the customer’s presence and allows advertisers to target them within a few feet of the store.

by Jamie Hinks
See full article at ITPro Portal

Mar 14, 2014 |

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