Jawbone Is The Startup Apple Should Fear Most

WIRED - Feb 16 - Jawbone is reportedly about to close $250M investment. This funding would set the company up for a high profile IPO. The market for personal electronics is quickly moving beyond the world of smartphones and tablets to wearables, home automation, and robotics. Hardware is becoming less about screens and more about objects people interact with directly in the physical world. This is Jawbone’s expertise, which puts it squarely in Apple’s rear view. Jawbone’s devices are a lot like Apple’s. The company admires minimalism. Apple’s stock price has fallen in recent months amid concerns that the company isn’t moving fast enough into entirely new areas beyond phones and tablets.