READWRITE - Nov 6 - Mark Brooks spoke with author and neuro-marketing expert Darren Bridger, who shared some insights into the opportunities this form of marketing can bring to wearable computing and IoT.
How is neuro-marketing using wearable computing and IoT. What are the challenges and opportunities?
The most obvious place is with wireless/portable wearable sensors, wireless EEG caps, heart rate sensors, GSR sensors, and wearable eye-trackers. As devices like smart-watches become more widely used and have better sensors and become more web-connected, the potential could be there to tap into data from consumer wearables.
Do you use any wearable devices? How would you advise them to improve, through the application of behavioral science? How could they do better?
We use GSR and wireless EEG, although these currently tend to be more medical than consumer grade.
Knowledge from the behavioral sciences could be used and enhanced through 'quantified self' type applications that give people feedback and insights on their own behavior and thinking and point to ways to improve their lives. Behavioral sciences have a lot to add in terms of improving the usability and appeal of such devices.